Don Keough Speech Classic Coke
The leadership of The Coca-Cola Company gathered at the Vivian Beaumont Theater in New York's Lincoln Center at11:00 am on April 23rd, 1985 for an important announcement. In the words of Chairman Roberto Goizueta, "The best has been made even better." The 99 year old secret formula for Coca-Cola was being replaced by New Coke. Most of the readers of the blog know the rest of the story: the protest, the countless calls the 800-GET-COKE num...
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